How can PointsPrizes afford to pay so much to its users?

Huge advertising companies like Google and Bing receive billions of dollars each year from advertisers.

Advertisers routinely spend a huge amount of money to get your attention on the internet. It's just that normally you never see a penny of it.

PointsPrizes takes money spent by advertisers, and redistributes it back to our users. 

It turns out that users are far more open to engaging with new brands and trying out unfamiliar products/services when they're being rewarded.

Who would have guessed right?